Wellness Rewarded · Dopa · By Forty Forward

Feel good,
get paid.

Every healthy action you take earns Dopa Dollars. Workouts, sleep, breathwork, recovery — all rewarded. Built for women who are done waiting to feel good.

The Dopa app

You're already doing the work. Might as well get paid for it.

You wake up before your family. You show up when it would be easier not to. You make the better choice — again. It is time someone noticed. Dopa does. Every single day.

Dopa app home dashboard
No shame. No scale. No guilt. Just paid.
Your four daily rings

Four actions. Every day. That's the whole game.

d
Move

Steps, walks, any active movement. Your body in motion.

o
Exercise

Intentional workouts, sport, yoga, strength. You chose to show up.

p
Rest

Sleep logged. Recovery. Breathwork. Your body rebuilding.

a
Coach

Your daily check-in with Coach Elle or Coach Chris. How do you feel today?

Complete all four and watch something remarkable happen.

Fill your rings. Earn Dopa Dollars. Every single day counts.

Coach Elle inside the Dopa app
Meet your coach

She knows your name.
She knows your why.
She shows up every day.

Coach Elle is your AI nutrition and wellness coach — trained on ten years of Forty Forward coaching wisdom. She asks how you feel before she tells you what to do. She never shames. She never pushes. She meets you exactly where you are today and helps you find a way to win from there.

Available 24/7. In her actual voice.

Powered by Dopa AI
Voice + text coaching
Personalized to you
Talk to Coach Elle
Dopa Shop

Your Dopa Dollars.
Real rewards.

Every action you take earns Dopa Dollars you spend in the Dopa Shop. Premium supplements, wellness products, and Dopa merchandise — all redeemable with the balance you built.

No credit card at checkout. Just Dopa Dollars you earned.

50% off supplements
Dopa branded merch
Coaching sessions
The Dopa Shop — supplement categories, product detail, and cart with Dopa Dollars
What's inside

Built for women who'd rather
feel something than count something.

Dopa AI

The Dopa brain. Knows your patterns.

Tracks every action, syncs every device, and learns what kind of nudge actually lands for you. Built on ten years of Forty Forward coaching data — not generic wellness platitudes.

Dopa brain — low-poly multicolor illustration
Device sync

Plays nicely with everything on your wrist.

Apple Watch, Whoop, Apple Health, Google Fit, Oura. Auto-syncs. No spreadsheets.

Apple Watches displaying Dopa rings and Today's Balance
Apple Watch Whoop Apple Health Google Fit Oura

Dopamine is the universal currency for moving us toward goals.

Dr. Andrew Huberman
Neuroscientist
Awards

Earn unique badges for your accomplishments.

Streaks, milestones, season trophies. Earned, not awarded.

dopa
5
wheel
20
M
Chris and Elle — founders of Dopa
Chris & Elle · Founders

We have spent ten years coaching women back to themselves. We built Dopa because every woman who shows up for her health deserves to be seen, celebrated, and rewarded for it. Not someday. Every day.

Elle & Chris Smits
Founders · Forty Forward · Dopa
As seen in
ET, eTalk, National Post, WebMD, Discovery Health, The Globe and Mail, Food Network, Fashion
Beta · September 2026

Show up. Get paid.
It's that simple.

Join free. Be among the first women inside Dopa when we launch in September 2026.

Free during beta Powered by Forty Forward Real rewards. Real results.